Paid-membership website modernizes the way AgResource Company offers products

For over 20 years, AgResource Company (ARC) has been the world’s leading agricultural advisory and research firm, but the company was emailing PDF attachments to sell its products. Insite helped ARC conceive of a paid-membership model, with information products available on the website and mobile devices.

The responsive Wordpress theme is home to an e-commerce solution that offers different levels of membership with access to published research and advisories. This innovative solution—a world away from the company’s outdated, inefficient system—exceeded its expectations and led to a spinoff website for Agrbrasil.com, which supports ARC’s South American market.